Category: 2024

By Amy Fallon Rotary in Tasmania has embraced the use of drone photography to shine a light on major club fundraising events. The Devonport Motor Show, held in Tasmania’s stunning Aikenhead Point, is a major annual drawcard for the Rotary Club of Devonport North, attracting around 600 display vehicles and...

Botanical Bazaar The Botanical Bazaar is the Rotary Club of Gold Coast’s major fundraiser, but it is also a high-profile community event that enhances Rotary’s public image by promoting environmental sustainability, providing exposure for local suppliers and community groups, and creating a unique and relaxing environment among the community gardens,...

By Kurt AherneCommunity News Reporter If Rotary clubs are to attract new members, donors and sponsors, the good work they do needs to be understood in the wider community. From my perspective, as editor of a regional newspaper, I encourage all Rotary clubs in country and suburban locations to report...

Including a public relations component in your project plan can help attract the media attention and support your club’s projects and events deserve. Follow these steps for success. Know your local mediaBefore sending stories to a journalist, read your local newspaper, listen to the evening news, and follow journalists and...

Consider your audienceYou have great stories to tell, but it’s important to adapt them to the people you’re speaking to. What do these people care about? How is Rotary relevant to them or to that issue? Be inclusiveYou want people to imagine themselves in Rotary and understand that Rotary is...

Appoint a public image chair to coordinate the sharing of your club’s stories with your community.  Set goals to enhance your club’s public image in Rotary Club Central, where you can conveniently record club goals and track progress.   Watch the ‘Getting Started with the Brand Centre’ video to get an...