By Kurt AherneCommunity News Reporter If Rotary clubs are to attract new members, donors and sponsors, the good work they do needs to be understood in the wider community. From my perspective, as editor of a regional newspaper, I encourage all Rotary clubs in country and suburban locations to report...
How can I promote my club’s projects?
Including a public relations component in your project plan can help attract the media attention and support your club’s projects and events deserve. Follow these steps for success. Know your local mediaBefore sending stories to a journalist, read your local newspaper, listen to the evening news, and follow journalists and...
6 tips for more powerful communications
Consider your audienceYou have great stories to tell, but it’s important to adapt them to the people you’re speaking to. What do these people care about? How is Rotary relevant to them or to that issue? Be inclusiveYou want people to imagine themselves in Rotary and understand that Rotary is...
Five ways your club can prioritise public image
Appoint a public image chair to coordinate the sharing of your club’s stories with your community. Set goals to enhance your club’s public image in Rotary Club Central, where you can conveniently record club goals and track progress. Watch the ‘Getting Started with the Brand Centre’ video to get an...
Te Kāhu Tiu
ROTARY is a proud financial and hands-on supporter of Te Kāhu Tiu. Based in Kapiti, Te Kāhu Tiu will address the root causes of offending amongst young men who are entrenched in the youth justice system – young men who have seen the worst of life from an early age,...
Mr Guide Dog: Rotary’s role in illuminating a guiding light
Local man Hubert Morris became so popular in Townsville, Qld, the community rallied together and raised enough money for him to fly to Perth in 1960, where he acquired a remarkable new invention – a seeing-eye dog. By Neil AndrewsRotary Club of Mundingburra, Qld It’s 1944. A 40-year-old man loses...