Doing Good is Good Business

UNLIKE conventional corporate models, where business and moral decision making can be clearly differentiated, in the case of Rotary, Doing Good is our business – the two are intrinsically linked, not separate entities. With Corporate Social Responsibility moving from the realm of voluntary self-regulation at the level of individual organisations, to mandatory schemes at regional, national and even transnational levels, Rotary could not be better placed to lead the CSR charge through both example and collaboration.

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Doing Good is Good Business